Atlas Concorde Showroom – Fiorano Modenese (MO)

The project involves the creation of a representative space where meetings, presentations and corporate events can be held. The intervention area is within a park that has developed over time around a historic villa in the Fiorano Modenese countryside.

The designers’ goal was to create a pavilion in symbiosis with the surrounding nature of the park, which would precisely represent the ethos of the client, the Fiorano Modenese-based ceramics company Concorde.

A particular strength was the dialogue from the earliest stages of work between designers and landscape architects, an aspect not taken for granted, which brought all those involved in the design to know common project goals and requirements.

The construction of the building, which is almost all prefabricated, is characterized by the organically shaped roof that “arises” from the ground and actually constitutes a continuity between the surrounding environment and the new construction.

Because of the landscape architect’s choice of 40 cm thickness of substrate in the roofing, this project takes on particular importance for the issues of drainage capacity control and stormwater management, to which Harpo’s standard systems responded excellently, to the designers’ needs with specific performance.

The consistent thickness of substrate gave landscape designer Marcella Minelli the opportunity to use a considerable variety of tree species. This, in addition to providing considerable thermal benefit to the showroom, gives a scenic effect of harmony between nature and artifice.